The Blog
Ideas, reflections and advice from Hekla’s creative core.
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There’s no such thing as a future-proof website
The web industry has always been very good at convincing itself that the next big shift will be the one that changes everything permanently. We have seen it with Flash, mobile, apps, AMP, no-code tools and now AI. Some of those shifts were genuinely important. Some changed the way websites are designed, built and maintained. But none of them stopped the web from moving again.

Do You need a CMS? Why most business websites still do
Spend enough time on LinkedIn at the moment and you will see a familiar kind of post. Someone has taken their company website, removed the “bloated” CMS, rebuilt the whole thing as a static site using AI tools, and now everything is apparently faster, simpler, cheaper and easier to manage.

Why enterprise-ready CMS features matter at any size
Enterprise-ready is a description of how a platform is built: how it handles security, how content gets managed as more people touch it, and whether it stays reliable when traffic and complexity grow.

WordPress security in 2026: AI, wp2shell and the race to patch
WordPress patched 14 Core vulnerabilities in three weeks. We look at wp2shell, AI-assisted security research and what it means for WordPress in 2026.

How headless websites can improve page speed
Going headless does not make a site fast on its own. It removes the structural limits that hold traditional setups back, which is a different thing. The speed comes from the decisions made during the build, not from the architecture by itself.

Agent experience: what AX means for your website
Websites have always been built for people. The problem is that an AI system doesn't read a page the way a person does. It works with what's actually on the page, and if that isn't clear, it draws its own conclusions. That gap is what the AX conversation is really about: how well an AI agent can understand and act on your website.

What the WordPress legal dispute means for your website
Events of the past year exposed something many website owners had probably never thought about before. WordPress is open source in licensing terms, but some of the infrastructure millions of websites depend on is controlled by a much smaller group of people than many assume.

From CMS to content infrastructure: what we learned at JoyConf 2025
What does a CMS need to do in the age of AI search and agents? We share what JoyConf 2025 taught us about structured content, AX and better content foundations.

Is Storyblok Good for SEO? What You Need to Know Before You Build
Storyblok will not hurt your SEO just because it is headless. How the front-end is built, how content is modelled, how redirects are handled, and whether the standard technical SEO foundations were set up properly from the start are what actually effect SEO.
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What is a headless website? A practical guide for teams who’ve outgrown their CMS.