The Blog
Ideas, reflections and advice from Hekla’s creative core.
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Why enterprise-ready CMS features matter at any size
Enterprise-ready is a description of how a platform is built: how it handles security, how content gets managed as more people touch it, and whether it stays reliable when traffic and complexity grow.

WordPress security in 2026: AI, wp2shell and the race to patch
WordPress patched 14 Core vulnerabilities in three weeks. We look at wp2shell, AI-assisted security research and what it means for WordPress in 2026.

How headless websites can improve page speed
Going headless does not make a site fast on its own. It removes the structural limits that hold traditional setups back, which is a different thing. The speed comes from the decisions made during the build, not from the architecture by itself.

Agent experience: what AX means for your website
Websites have always been built for people. The problem is that an AI system doesn't read a page the way a person does. It works with what's actually on the page, and if that isn't clear, it draws its own conclusions. That gap is what the AX conversation is really about: how well an AI agent can understand and act on your website.

What the WordPress legal dispute means for your website
Events of the past year exposed something many website owners had probably never thought about before. WordPress is open source in licensing terms, but some of the infrastructure millions of websites depend on is controlled by a much smaller group of people than many assume.

From CMS to content infrastructure: what we learned at JoyConf 2025
What does a CMS need to do in the age of AI search and agents? We share what JoyConf 2025 taught us about structured content, AX and better content foundations.

Is Storyblok Good for SEO? What You Need to Know Before You Build
Storyblok will not hurt your SEO just because it is headless. How the front-end is built, how content is modelled, how redirects are handled, and whether the standard technical SEO foundations were set up properly from the start are what actually effect SEO.

Why we built our own site on Storyblok (and what we'd do differently)
When we finally committed to rebuilding the Hekla site, Storyblok was the obvious choice. We are a Storyblok development agency. We recommend it to clients. We build on it regularly. There really wasn't any other alternative we seriously considered.

Component-based architecture and Next.js: A practical guide from a Next.js agency
This post is a practical breakdown of what component-based architecture actually means for your site, how it compares to the page editor experience most marketing teams know well, and why Next.js has become the go-to framework for teams building this way.

Storyblok localization for multi-market content
For many teams, the setup they are working with makes it harder to manage content across multiple markets: duplicated page trees, translations that fall out of sync, and regional editors who have stopped trusting what they see in the CMS.

WordPress market share is slipping, and the data is worth a look
According to W3Techs, WordPress now powers 41.5% of all websites as of June 2026, down from 43.2% in December 2025. That is still an enormous share of the web, larger than any other content management system by a wide margin. But the direction has changed, and it has been consistent enough to take seriously.

How Should We Optimise Websites For Answer Engines?
In this guest post, James Story looks at how answer engines are reshaping search behaviour, what that means for website visibility, and why strong SEO fundamentals still matter in an AI-led search landscape.

Small Studio, Serious Delivery: How We Use Linear to Manage Projects
How Hekla uses Linear and AI-assisted development to deliver web projects from both sides of the Atlantic.

What Is Storyblok? A Guide for Marketing Teams
Storyblok is a headless CMS that gives marketing teams the ability to build, edit, and publish content without waiting on external development resource.

What Is a Headless Website?
A practical guide to what headless websites are, how they work, and why some teams are moving beyond traditional CMS setups.

A New Chapter for Hekla (and Why It’s Taken Us This Long to Say It Out Loud)
We’ve officially launched the new Hekla site, and with it, we’re making something official that’s been true for a while: Hekla is now a partnership.

fetchpriority: Load your LCP image faster
Improve your performance with fetchpriority. Load your Largest Contentful Paint (LCP) sooner, by adding this HTML attribute.

SmashingConf – Front-end San Francisco
I travelled to San Francisco 🇺🇸 for SmashingConf, a 2-day web conference focused on cutting-edge front-end development.
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What is a headless website? A practical guide for teams who’ve outgrown their CMS.