The Blog

Storyblok will not hurt your SEO just because it is headless. How the front-end is built, how content is modelled, how redirects are handled, and whether the standard technical SEO foundations were set up properly from the start are what actually effect SEO.

When we finally committed to rebuilding the Hekla site, Storyblok was the obvious choice. We are a Storyblok development agency. We recommend it to clients. We build on it regularly. There really wasn't any other alternative we seriously considered.

This post is a practical breakdown of what component-based architecture actually means for your site, how it compares to the page editor experience most marketing teams know well, and why Next.js has become the go-to framework for teams building this way.

For many teams, the setup they are working with makes it harder to manage content across multiple markets: duplicated page trees, translations that fall out of sync, and regional editors who have stopped trusting what they see in the CMS.

According to W3Techs, WordPress now powers 41.5% of all websites as of June 2026, down from 43.2% in December 2025. That is still an enormous share of the web, larger than any other content management system by a wide margin. But the direction has changed, and it has been consistent enough to take seriously.

In this guest post, James Story looks at how answer engines are reshaping search behaviour, what that means for website visibility, and why strong SEO fundamentals still matter in an AI-led search landscape.

How Hekla uses Linear and AI-assisted development to deliver web projects from both sides of the Atlantic.

Storyblok is a headless CMS that gives marketing teams the ability to build, edit, and publish content without waiting on external development resource.

A practical guide to what headless websites are, how they work, and why some teams are moving beyond traditional CMS setups.

We’ve officially launched the new Hekla site, and with it, we’re making something official that’s been true for a while: Hekla is now a partnership.

Improve your performance with fetchpriority. Load your Largest Contentful Paint (LCP) sooner, by adding this HTML attribute.

I travelled to San Francisco 🇺🇸 for SmashingConf, a 2-day web conference focused on cutting-edge front-end development.