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Ideas, reflections and advice from Hekla’s creative core.

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There’s no such thing as a future-proof website

8/18/2026

The web industry has always been very good at convincing itself that the next big shift will be the one that changes everything permanently. We have seen it with Flash, mobile, apps, AMP, no-code tools and now AI. Some of those shifts were genuinely important. Some changed the way websites are designed, built and maintained. But none of them stopped the web from moving again.

category = Strategy

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