The Blog
Ideas, reflections and advice from Hekla’s creative core.
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From CMS to content infrastructure: what we learned at JoyConf 2025
What does a CMS need to do in the age of AI search and agents? We share what JoyConf 2025 taught us about structured content, AX and better content foundations.
Is Storyblok Good for SEO? What You Need to Know Before You Build
Storyblok will not hurt your SEO just because it is headless. How the front-end is built, how content is modelled, how redirects are handled, and whether the standard technical SEO foundations were set up properly from the start are what actually effect SEO.
Why we built our own site on Storyblok (and what we'd do differently)
When we finally committed to rebuilding the Hekla site, Storyblok was the obvious choice. We are a Storyblok development agency. We recommend it to clients. We build on it regularly. There really wasn't any other alternative we seriously considered.
Storyblok localization for multi-market content
For many teams, the setup they are working with makes it harder to manage content across multiple markets: duplicated page trees, translations that fall out of sync, and regional editors who have stopped trusting what they see in the CMS.
What Is Storyblok? A Guide for Marketing Teams
Storyblok is a headless CMS that gives marketing teams the ability to build, edit, and publish content without waiting on external development resource.
What Is a Headless Website?
A practical guide to what headless websites are, how they work, and why some teams are moving beyond traditional CMS setups.
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What is a headless website? A practical guide for teams who’ve outgrown their CMS.