The Blog
Ideas, reflections and advice from Hekla’s creative core.
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Agent experience: what AX means for your website
Websites have always been built for people. The problem is that an AI system doesn't read a page the way a person does. It works with what's actually on the page, and if that isn't clear, it draws its own conclusions. That gap is what the AX conversation is really about: how well an AI agent can understand and act on your website.
How Should We Optimise Websites For Answer Engines?
In this guest post, James Story looks at how answer engines are reshaping search behaviour, what that means for website visibility, and why strong SEO fundamentals still matter in an AI-led search landscape.
Small Studio, Serious Delivery: How We Use Linear to Manage Projects
How Hekla uses Linear and AI-assisted development to deliver web projects from both sides of the Atlantic.
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What is a headless website? A practical guide for teams who’ve outgrown their CMS.