Developing interactive web projects for global clients with Skyword
As a regular web development partner for Skyword (a content agency based in Boston, Massachusetts), Hekla builds original interactive experiences to engage the audiences of global companies.
Collaboration and idea sharing are key to our approach. We work with strategists, account managers, editors, copywriters, producers, illustrators, animators, data visualisers and in-house developers across multiple time zones, resulting in work that showcases the combined creativity of a global creative team.
Industry-leading clients Hekla has produced work for include:
All in the technical details
As a content agency, Skyword is focused on increasing the SEO value of the content it produces, while simultaneously elevating it through responsive, engaging interactive experiences.
We help them achieve this by developing fast and reliable experiences built using Next.js and SSGs (static site generators), delivering content as static code to be implemented in a range of content management systems, including AEM, Sitecore, WordPress and Drupal.
We create work for a range of content management systems, including AEM, WordPress, Sitecore and Drupal.
Samsung
Samsung Appliances bring intelligence and efficiency to everyday tasks and they needed their content to do the same. Published on Samsung’s Insights blog, the company’s B2B platform for sharing thought-driven case studies and innovations. This content plays a key role in attracting major commercial clients and driving multi-million-dollar partnerships.
We set out to build an interactive guide built to visualize the connectivity and convenience of their home appliances for builders and guide their customers through a thoughtfully constructed buyer’s journey. We used the Pug template engine to build this interactive guide as a static site, with content stored within a YAML file, which allowed for easy editing and maintenance.
Visual information designer Boris Benko and his team created interactive elements and designed the interface for the project. We then built the guide to work responsively within a blog post, structuring the content in four animated sections to engage and inform users about the connectivity features of Samsung’s products.
Working with Hekla streamlines the content creation process. They have a remarkable ability to break down complex projects, such as website design, into clear, actionable steps. Their talent for transforming even the smallest ideas into innovative, high-quality content consistently delivers results that exceed expectations.
Royal Caribbean Cruises
Hekla has supported Royal Caribbean Cruises with development over several years and countless projects, including infographics and quizzes that engage readers with interactive content promoting its luxury experiences. The business had a robust content hub full of sleek but static assets, and was looking to increase the SEO value of its content while providing accessibility and an enhanced user experience.
With a vibrant brand identity, these projects reflect the company’s adventurous and fun-loving spirit. They help to promote landmark events (such as the launch of the world’s biggest cruise ship, Icon Of The Seas) and one-of-a-kind experiences (like visits to Royal Caribbean’s private island in the Bahamas, Perfect Day at CocoCay).
These projects involve collaborating with a global team of copywriters, designers, animators and Royal Caribbean's in house dev team. With support from Skyword’s editorial, production and strategy teams across multiple locations and time zones, we ensure that every asset is optimized to it’s full potential. Interactivity is achieved through subtle motion and animations, with static content implemented in AEM and housed on the Royal Caribbean blog.
Infographics
Infographics are excellent for explaining complex ideas and conveying information in a visually engaging way. Hekla helps by turning your static assets into HTML, bolstering SEO potential while using animation and interactivity to increase engagement and time spent on a page. They’re an ideal choice for any business or organisation keen to educate customers about their latest offering.
By creating infographics specifically for the web (instead of just embedding them as images), content can be made responsive, resulting in an excellent experience across every device. This also means infographic content can be crawled by search engines and read by screen readers, making it visible and accessible to a wider audience.
Each infographic we build is structured for search engines, generative referencing and built with performance on agentic web in mind.
Interactive quizzes
Interactive quizzes are a great option for marketers who want to actively engage web users while promoting products and capturing useful data. They can also serve an educational function, guiding audiences through an interactive process that presents information in bitesize chunks.
Whether helping customers choose the right products or enabling technical teams to identify silos within their organisations, Hekla has created a variety of interactive quizzes for Skyword’s clients, building them with Next.js to be implemented as static code into the client’s CMS.
eBooks
eBooks remain an invaluable tool, allowing marketers to diversify their distribution strategies and monitor engagement metrics. They’re also a reliable way to generate leads while educating potential customers about the benefits of a product or service.
Choosing to present eBooks as responsive webpages instead of downloadable PDFs means readers can enjoy an optimal experience on any device. Web-based eBooks can also be brought to life through web animations, and their content can be made crawlable to encourage traffic from search engines.
Working with Hekla streamlines the content creation process. She has a remarkable ability to break down complex projects, such as website design, into clear, actionable steps. Her talent for transforming even the smallest ideas into innovative, high-quality content consistently delivers results that exceed expectations.
Let's Get Results
We're proud to have worked on so many successful projects with Skyword. If your agency needs expert support to help deliver web development projects for clients, we’d love to hear from you.
Book a call today to find out how Hekla can partner with you, providing professional web development services whenever you need them.
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