about
Hello! I’m Amy, a Cardiff-based coffee-drinking, travel-loving, self-confessed geek that loves the Arctic.
Oh, and I’m a self-taught, freelance front-end developer with over 15 years’ experience.
about me
My web development journey began long before I realised. Neopets, anybody? I learned basic HTML on Neopets, an early 2000s life-simulation game. I’ve moved on a lot from virtual pet shopfronts and now I love front-end development – particularly inventive design systems, headless CMS, a bit of JAMstack and, of course, all things WordPress.
I started agency-side as a junior at a small creative agency, which is where I first began working with WordPress. As my skillset expanded, I joined larger development teams in digital agencies using enterprise CMS like Sitecore and Umbraco. It’s here that I learned more about processes and automation, which reflects in my work today – it allows me to write better code, and to code faster. And these days, I continue to build on my skills by regularly visiting conferences and experimenting with my own projects.
While I’m not Hekla-ing, you’re likely to find me taking photos, refuelling with coffee, on everyday adventures with my daughter – we love exploring – or playing wholesome, lifesim games. (Yes, I’m one of the people that racked up 1000+ hours on Animal Crossing: New Horizons during the pandemic.)


hekla
Hekla is where I develop bespoke WordPress websites for creative brands and agencies. You’ll find me coding and co-working from my space at Rabble Studio.
I work with designers to convert designs into fast and functional WordPress websites that my clients can easily populate and customise. Whether you already have processes in place or are starting from scratch, I can adapt and slot right in to the flow.
Hekla is also where I write about front-end web development and coding with WordPress. As a self-taught developer, I have learned so much from other people online and I want to pay that forward.
what's Rabble?
Rabble is a co-working studio in Cardiff Bay, where you’ll find me coding away. It’s a friendly and vibrant space and, you’ll regularly find me collaborating with other creatives on projects (and our Pokédexes... We're bringing back Pokemon Go like it's 2016).
Need a designer, animator, back-end developer or the rules of Catan explaining again? Chances are there's someone at Rabble who I can recommend.

Need a front-end developer who understands your design process?